In Data Feeds, the post_product_list column may contain the merchandising eVar instances. Learn. To use a Binding Event, set Allocation to Most Recent. . In this SDEC session, Adam Greco will review the basics of Merchandising eVars. When a purchase even occurs we generate an external Order ID, the quantity and product purchased, and the revenue of that item. Merchandising variables can follow one of two syntaxes: Product Syntax: Associates the eVar value to a product. A very simple example which is given even in adobe docs is - Say a regular eVar captures search term. I hadn't created a ticket yet, because I wanted to find out if anyone else was seeing this as well. The evar is the last in visit. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with. See example below. Hi Jean-Paul Behren, This is a very good question. e. Please find the reference image below:. If customers clicks on a different. Copy an eVar into a prop to see paths. And the value of eVar5 is hard-coded. Well, i'm testing the workaround with an additional - 190101Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. 3. Determine a path by copying an eVar value to a prop. Admin. However, Conversion Syntax Merchandising eVars are a bit different in that this allocation is set at the product level when the Merchandising eVar value is “bound” to the product at the. My suggestion will be to use a merchandising eVar with the allocation as "most recent. To use a Binding Event, set Allocation to Most Recent. Should I keep "Expire After: Hit" or "Expire After: Visit"? I'm asking, because this Report Suite has other va. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and. For 1 out of 3 tests a break down by exisiting evar didnt work. rating and # of reviews in a product syntax merchandising eVar when visitors view the product detail page. Chand856. I've also seen this in use on other retail sites. if those - 574185Hi Jennifer, and thank you for your answer! I looked at your observation in my setup, and I have chosen the right eVar. I don't have a reliable promo code evar, so need to go another route please. Please find the reference image below:. a prop are mainly used for pathing and the "entry"/"exit" val. For example, if a visitor adds product # 111 to the cart and its price is $100, the syntax would look like this: In this case, the $100 cart value is being passed to both the. Yes this is how it is configured. If it would be normal evar than it would have a single value in a single server call and any event against it would not be getting deduplicated. 00;;eVar5=item1,;34566;1;15. ) as a merchandising eVar attached to an event. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. Uses a pattern to divide the string. If your organization subdivides Products into SKU’s at the Cart Addition step, I suggest you use a different approach. Admin. products string on a product level. Merchandising eVars are mapped to productListItems. Event data layer path is expected to be a string literal (and to be relative to the Product. events = "purchase,event80"; s. For merchandising variables using product syntax, instances are not incremented at all. I'm not sure if i know how to implement your suggestion. . It has been implement using conversion variable syntax. Brian, thank you I wish merchandising evars could me manipulated via processing rules. . basically, a prop is a variable set on a single hit and only valid for the single hit. Log in to Adobe Analytics and go to Admin > Report Suites. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. - 574185Hi , Good Morning I followed the steps that you mentioned above, Configured eVar5 with Product syntax. Allocation: 'First'. Set the product view event from the product overview page. products = “Category; SKU;;;event85=1;evar63=’id_1’" ON the same s. Processing rules are applied before VISTA rules and Marketing Channel rules. The issue is that either the proper eVar isn't being declared (and the entire "someName =item1" is being passed, or "someName" is the name of the eVar and was being used instead of the eVar id (i. products value on the call with Event 2 The eVar is bound to event 2 (only when the s. S ay you have the following internal campaign report setup: Merchandising eVar with Allocation First, Expiration Purchase. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. We don't need price or quantity at this stage, and let's just ignore category for the moment . product_merchandising: Not used. 2. . Dear jaronb96343475, If you would have used 'Product Syntax' to set the Merchandising eVar, then you can breakdown the variable only with Product and Product Category, not with any other eVar. There is nothing wrong with setting a simple merchandising eVar when a user views the product page. . Solution #2 – SKU Merchandising. Once Merchandising has been. The first thing you should do with product ratings and reviews is to capture the current avg. As noted for custom events, multiple merchandising eVars may also be set here. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in Data Feed. Here is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. Read real-world use cases of Experience Cloud products written by your peersThanks, Jennifer, We have a pretty standard implementation. . Make sure when you configure the eVar within the Adobe Analytics interface, to enable it as a merchandising eVar, and set it as Product Syntax. This scenario typically means that your page has no context of the merchandising channel or finding met. Custom variables that tie to the products dimension. _experience. Merchandising variables can follow one of two syntaxes: Product Syntax: Associates the eVar value to a product. . Not already a member? Join now to receive details of all out upcoming webinars. I have a few that I can use to play - 574185Note: this scenario can apply to any analytics tool with custom variables but in this post I’ll be referring to an eVar in Adobe Analytics as the variable of choice. just google for this evar type. page B / prop26: -- / evar41: --page C / prop26: 404 / evar41: 404Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. products = ";prd1;1;9. User. if yes, without the rest of the contextual merchandising data the value could be ignored. it is a boon for a retail implementer where he has an option to track any activity on his. This is because the Merchandising eVar will be associated only with the Product related variables and not. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Yes, you can use merchandising eVar for this. Conversion Variable Syntax: Associates the eVar with a product only if a binding event occurs. Configure eVar6 as a Conversion Variable Syntax Merchandising eVar in the Admin tools as shown: 2. Backslash. ) as a merchandising eVar attached to an event. products isn't available in processing rules). but I haven't done a lot with specific event mapping. Which makes sense because when a conversion syntax eVar is set but not bound, that data doesn’t really make it to the reports. Populate internal search. . Experience Cloud AdvocatesIn this case, you would have to track each line separately, also, if each line is "45" you would have had to track "45" - 608679Hi All, I have a Product Position Rank (ex. The merchandising eVars are quite complex to set because you have different way to implement them. The documentation did not have information discussing &&&events in conjuction with incrementor events. In order to save eVars, I sometimes concatenate these two values with a separator and then use RegEx and the SAINT Classification RuleBuilder to. I'm not sure if i know how to implement your suggestion. Essentially, here is the Products String as sent: ";12345;1;10. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. But the data is still missing, although the merchandising eVar is also configured and its data is fine. Page View and Occurrence metrics are counted (but not the Instance of. You can select the events that act as binding events. @Vam27 - You're on the right track with merchandising eVars, but I would suggest the product syntax over event binding. Meet our community of customer advocates. To use a Binding Event, set Allocation to Most Recent. product_name = ["gold necklace, 24k", "gold bracelet, 14k"]. Adobe Experience League | Community | CommunityIf the variable is used in s. Then you need to enable it. The Merchandising Evar has a value; We've been instructed by Adobe to use an incrementing dummy product value (prodmerch#) in the product string, along with an event (event48 'Merchandising Instances), to capture instances against any Merchandising Evar. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. I am not sure how to set up processing rules to handle the incrementor events and the merchandising evar. eVar82 when using it in products syntax. Did the new variable (URL) inherit the events allocated to the merchandising evar? I'm using: Hence, with the addition of one merchandising eVar, you can see click-through rates by placement, product & placement, placement & product, row, column and page. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those variables without breaking sproduct structure ? Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. products. The query below returns a merchandising eVar and event for the first product found in the productListItems array. Sign In. products string on a product level. Meet our community of customer advocates. In the case that a binding event has not been selected, how does the system behave? Thanks. Concatenate category and page name in a prop for easier reporting. 18-11-2019 14:44 PST. Sample code: val changePlanDataMapTest = mutableMapOf - 608679I am mapping my product name variable which is an array as a merchandising eVar into adobe. Merchandising variables. as said I ask the StatusCoder page and save it in two different variables. . . In order to save eVars, I sometimes concatenate these two values with a separator and then use RegEx and the SAINT Classification RuleBuilder to. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those. . Evars that are set in the product string must be configured as "merchandising" enabled with "product syntax" in the Adobe Analytics report suite settings. Any advice? JaronMerchandising eVars: If the merchandising function is enabled, any eVar can become a Merchandising eVar. Return a merchandising eVar and event. What does EVAR mean? Information and translations of EVAR in the most comprehensive dictionary. events, as outlined here: Configure EventsOr if this is specifically related to your products, why not use a Merchandising eVar for each product and pass the corresponding value so that each product is explicitly joined to the correct value? s. eVar1 to. Read real-world use cases of Experience Cloud products written by your peersThe issue is that either the proper eVar isn't being declared (and the entire "someName =item1" is being passed, or "someName" is the name of the eVar and was being used instead of the eVar id (i. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. Can you confirm that the eVar configuration is not set up for merchandising? If it is, and you're not capturing the data according to merchandising specs, that might be a reason you're seeing unexpected data in your reports. Conversion Variable Syntax: Associates the eVar with a product only if a binding event occurs. Also, if the usr sees a. @alv123456 Thanks, I didn't know that. There are screenshots below for app and web calls validated: App: Web :Hi Francois, I think for what you are trying to achieve, you should avail the option of using NESTED containers and use the THEN condition. Merchandising eVar lookup; Special characters; Late arriving hits; Data feed FAQ; Data feed best practices; Troubleshoot Data feeds; Data Warehouse. As a consequence, even if the report seems to answer the initial question, it answers a. Return a merchandising eVar and event. . e. His journey commenced in 1992 when he. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Courses Tutorials Certification Events Instructor-led training View all learning options. For a better use case, I renamed this one to differentiate from the rest. The "Merchandising Binding Event" drop-down will show the binding event selection; on clicking through it, you will see that "All" has been selected. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. We need to - 608679In this example, the customer is purchasing two items, but only one was a result of the persistent cart. (product syntax specifically since the. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Once enabled, you have to specify the implementation method. I expect after the upload to break down the new evar and events by existing evars and also existing merchandising evars. You can set them as normal eVar syntax or in the product syntax. put("&&&products", - 608679Hi Apart from showing Orders and Revenue by Finding Method. ich versuche die Variable StatusCode in zwei verschiedene Variablen zu speichern. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. Create a Data Warehouse request; General settings; Build your report; Report destination; Report. Create flashcards for FREE and quiz yourself with an interactive flipper. Hi all, I have a merchandised eVar which captures a search term. Agreed. - 452301Quick links. , keeping previous configuration and changing only "Expire After: to Hit" worked. products value on the call with Event 2 The eVar is bound to event 2 (only when the s. In the past I have discussed Product Merchandising, which is a way in Adobe Analytics to associate an eVar value with a specific Products Variable value. Regards DevinderHi Ok, Let me explain our actual requirement. To use a Binding Event, set Allocation to Most Recent. 86. Courses Tutorials Events Instructor-led training View all learning optionsSign In. but as written before, youre settings for the evar indicate that you are using a "merchandising evar" which is a very special case of an evar. Make sure when you configure the eVar within the Adobe Analytics interface, to enable it as a merchandising eVar, and set it as Product Syntax. What things you suggest to insert in my dashboard. Learn. I wonder. In this case it would be Conversion Syntax type of merchandising eVar and I would set it outside the s. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. By setting a flag in the Merchandising eVar and two new success events, we can isolate the specific product that was attributed to the persistent cart and see a count of Orders and Revenue resulting from cart persistence. If Allocation is set to Original Value, the first eVar product binding remains until the eVar expires. Not already a member? Join now to receive details of all out upcoming webinars. Read real-world use cases of Experience Cloud products written by your peersMeet our community of customer advocates. . Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. just google for this evar type. If Allocation is set to Original Value, the first eVar product binding remains until the eVar expires. I expect after the upload to break down the new evar and events by existing evars and also existing merchandising evars. When I hit 'SAVE', I notice that the values for Merchandising and Allocation have changed: Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. You can select the events that act as binding events. products string allows you to associate an eVar with the products. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" I was curious to find out if anyone has been encountering the same issue as I am when creating Merchandising eVars. Experience League. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding. The post also showed how you could see this “money left on the table” by product and product category. . Are you saying you were able to overwrite the merchandising evar - 190101I can classify the merchandising evar alone, but any future classification uploads will wipe the historical data away. Hi , We are not using events in our code. com. Hmm, next few things to check: is your eVar configure in the Admin area to be a Merchandising eVar. Its primary purpose is to segment conversion success metrics in custom marketing reports. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. 99;;eVar117=inStock,;prd2;2;5. . eVar82. See Dimension Overview for more information. Meaning of EVAR. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. es müssen auch unterschiedliche Werte rauskommen, aber wi. Syntax: 'Conversion Variable Syntax'. Hence, with the addition of one merchandising eVar, you can see click-through rates by placement, product & placement, placement & product, row, column and page. the onsite search term, is not available at the same time you set s. Merchandising eVar are assign to a customer and to a specific. . . Is there a reason for binding on purchase event? Typi. products value) h. Use product_list instead. This might mean you can debug and see a value going in to an eVar but can’t actually find that value in a report if a product hasn’t been subsequently viewed. it is a boon for a retail implementer where he has an option to track any activity on his. Merchandising Binding Event (eVar only) If Merchandising is set to Conversion Variable Syntax, the selected events bind the current eVar value with a product. Once you have set the eVar, each product viewed will have a its own Pricing State value and Adobe Analytics will wait and see which products are purchased. Alexis CazesThis is what happens when the click event fires. After I've saved, it changes to Conversion Variable Syntax. You custom events (event1, event2, through to event100) are actually IDs 200-299 (again standard package) Premium package events (event101-1000) are actually IDs 20100-20998Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . This help page describes how merchandising eVars work as a dimension. Our setting of "Purchase" as - 229648I have configured event to count products quantity in product syntax and validated the same in server call and image requests for both app and web. This method uses a regular eVar but you configure it as a product syntax merchandising eVar (configuration done within the Adobe Analytics Admin interface). This scenario typically means that your page has no context of the merchandising channel or finding met. I just enabled. Less execution time. In actual raw data, the concatenated values of visid_high and visid_low determine visitor ID. it is a boon for a retail implementer where he has an option to track any activity on his. The merchandising eVars are quite complex to set because you have different way to implement them. Then when Prime and Ultimate packages came along, Instance of eVar 101-250 are actually IDs 10000-10149 . You can capture these filters in evar, but set the evar has a merchandising evar. On a sidenote: when you populate an eVar with the full eVar syntax, it is case-sensitive, and the "V" is capitalized. Last Update. - You're on the right track with merchandising eVars, but I would suggest the product syntax over event binding. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. page B / prop26: -- / evar41: --page C / prop26: 404 / evar41: 404 Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. User. However, unlike other values, the latter can contain multiple delimited values within each slot. All subsequent success events that involve this product are credited to "Canary". products value on the call with Event 2 The eVar is bound to event 2 (only when the s. g. ; The evar column determines the hits when eVar1 was explicitly set. Allocation: 'First'. In the All Pages. The following are the most typical uses for Merchandising eVars that we observe among our. Track "Search Result Pages" Tracking page views is obviously standard, but I have some items that I add when the page is a search result. I am not sure if I use merchandising eVar though? I think you should be able to create classifications on this merchandising eVar to create a pricing tier classification ($600-$699, $700-$799, $800-$899, etc). (product syntax specifically since the eVar would then need to be passed inside the s. Then in your code, populate it within the s. You can set the evar to expire based on this event Here is the documentation on the same - 456172. You'll note that I'm includi. I'm not sure if i know how to implement your suggestion. Hence the non-value for when customers navigate away from the internal campaign destination page by either browsing. - 452301Quick links. If you do not do that then it will not work. but as written before, youre settings for the evar indicate that you are using a "merchandising evar" which is a very special case of an evar. - 414020, Please make sure the other evars you are using for breakdown are tied to the transaction ID for which you uploaded the data via Data sources. s. The following use cases focus on returning a merchandising eVar from the productListItems array using SQL. We need to - 608679Amish Shah, the Founder of J'evar, is a disruptor and passionate technology enthusiast with a profound appreciation for diamonds and jewelry. I should mention, in my example, my Event 2 was fired normally, not part of the s. I'd like to e. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. page B / prop26: -- / evar41: --page C / prop26: 404 / evar41: 404 Merchandising variables. Adobe Experience League | Community | CommunityIf the variable is used in s. Since your visitors may view multiple products, you will also want to make this a Merchandising eVar using Product Syntax. Like all other product string values, incrementor events and merchandising eVars are separated with a semicolon. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying. ; The pagename column populates the Pages dimension. Locate the eVars section. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101 It is set up as a Merchandising Evar. eVar (Merchandising) Last update: 2023-09-21. Check the below document for - 415235You definitely want to use Merchandising eVars for the additional items you want to track. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101It is set up as a Merchandising Evar. Doc. Quantity and Price will only apply when the "purchase" event is fired. 49;;eVar117=outOfStock"Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. Yes, you can use merchandising eVar for this. First, we need to call Omniture Client Care and ask that Merchandising be enabled for the appropriate eVar (eVar1 in this case). Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . Merchandising eVar are assign to a customer and to a specific product id of this. Conversion Variable Syntax: Associates the eVar with a product only if a binding event occurs. In the above examples this would be: Value 1 = Module Name. Experience League. Add a subcategory by concatenating the category and page name. I'm not uploading merchandising evars. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple. Subscribe to Blogs Enter your name (optional) and email address and click "Subscribe" to follow all Analytics Demystified blogs via email. products notation. Clean up values in a report. Each eVar is represented by a number. Hi Francois, I think the merchandising evar should be available in the 'Dimensions' category when you are in the segment manager. It can be standalone too, e. Unfortunately, I do not always fully understand that. AEP Web SDK is changing the game for data collection. Merchandising Binding Event (eVar only) If Merchandising is set to Conversion Variable Syntax, the selected events bind the current eVar value with a product. I need to capture the merchandising evar, - 190101 Hi Harry, Thanks for your reply. Expiration: 'Purchase'. Merchandising Conversion Variable (eVar) with "Most Recent" allocation and "Hit" expiry: Custom Dimension (product-scoped) Merchandising Conversion Variable (eVar) with other allocations and/or other expiries: N/A: Success Event of "Counter" type and "Record Once Per Visit"Imagine that your order includes two products (product A and product B) and product B is the one that has the “2_for_1” discount applied to it (through a product syntax merchandising eVar). Syntax: 'Conversion Variable Syntax'. Previously, Yuval was an Executive Vice President at Home Dynamix. I understand there are processing time/resource concern for things like pathing and Merchandising eVar, so perhaps just allow us of up to 10 prop for pathing, and 10 eVars for merchandising per report suite. Strip all semicolons, commas, and pipes from product names, categories, and merchandising eVar values. "eVar5")The value "Aviary" for eVar1 is assigned to the product "Canary". text: prop1 - prop75: Custom traffic variables 1-75. I recommend that the data be passed when visitors view the product detail page or add a product to the shopping cart. product string. Thanks! View solution in original post. For this syntax, Binding Events are not applicable. . . just google for this evar type. Starting Simple – a Stock Status merchandising eVar. For example, if you have an array variable named product_discount that you want associated with each product in the product string, a merchandising eVar mapping will create the s. I'm not sure if i know how to implement your suggestion. It has quite an importance because the merchandising eVar are considered in a very specific way. Hi Team, Due to website error, under single order_ID multiple products are coming in which units and revenue is zero. For 1 out of 3 tests a break down by exisiting evar didnt work The break down. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. Learn. . Then search for item B, go to product B page ($100). What Is The Meaning Of Evar? Your immense ambition makes you want to be the best. This help page describes how merchandising eVars work as a dimension. products get to be so long (mostly because they want the page title included in he merchandising eVar). Read real-world use cases of Experience Cloud products written by your peersKey Business Requirement • Understand Conversion by merchandising category Key Performance Indicators • Order ratio by merchandising category • Product Orders broken down by merchandising category Assignment: 1. . We use merchandising evars when we want to allocate credits at product level. They are all showing up as 0. Hi , as always thank your for your helpful responses. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. The product string is. "eVar5") is your eVar configure in the Admin area to be a Merchandising eVar. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. For merchandising variables using conversion variable syntax, instances are counted each time the eVar is set. products string. analytics. It has quite an importance because the merchandising eVar are considered in a very specific way. when you use eVar in the product variable then this eVar needs to be configured as a merchandising eVar with product syntax in Adobe Analytics Admin interface. If a product name includes a comma, AppMeasurement parses it as the start of a new product. . Now my question is. Used by the duplicate_purchase column. Merchandising evars can not be uploaded via data sources. I believe purchases are de-duplicated based on a transaction id, and without this, I think you will still have a potential issue. It provides common use. Hits cannot be excluded. events = "event123". The query below returns a merchandising eVar and event for the first product found in the productListItems array. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. products: s. datalayer. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. If a product name includes a comma, AppMeasurement parses it as the start of a new product. Starting Simple – a Stock Status merchandising eVar. Return a merchandising eVar and event. Experience League. I've also seen this in use on other retail sites. Level 2. I was wondering if anyone had any advice or examples on how to implement dynamic variables with the products variable and a merchandising eVar. evar82; I also declared eVar82, but I still can not get evar82. The Mer eVar is using the Product Syntax. 1 Answer.